Power of Networking

Taking an active role in industry events will lead to more business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

As an active member of your industry's trade association, you'll build credibility with customers and create opportunities for strategic alliances through networking. You may have to eat your share of rubber chickens, but when you chair committees for your trade association, you'll get to meet important people in your industry and exchange ideas and leads. The next thing you know, referrals from three states over will come knocking on your door.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur