Be a TV Star

Try this tactic for getting the local TV network interested in your company.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

For local television, use a video news release to spotlight news with a visual component. Provide the station with a printed release supplemented by video footage on cassette, which they can run as background to the newsreader vocal. Show your machine working, the marathon runners sweating, the international visitors smiling. Even if the video quality doesn't meet station standards, they can at least see what you've got. They'll re-shoot if they're interested.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Related Books

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding