Business Name Basics

If you operate under a fictitious business name, there are some important requirements to keep in mind.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If you're starting a sole proprietorship or a partnership, you have the option of choosing a business name or dba (doing business as) for your business. This is known as a fictitious business name. If you want to operate your business under a name other than your own (for instance, Carol Axelrod dba Darling Donut Shoppe), you may be required by the county, city or state to register your fictitious name.

In some states, you have to place a fictitious name ad in your local newspaper for a certain amount of time. In most cases, the newspaper that prints this fictitious name ad will also file the necessary papers with the county for a small fee.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur