My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Where Are the Customers?

The answer is on the way via wireless.
Magazine Contributor
1 min read

This story appears in the July 2002 issue of Entrepreneur. Subscribe »

E911 emergency services are finally beginning to dribble out as wireless carriers nationwide make it possible for emergency personnel to pinpoint your location via chips that communicate with satellites and/or through triangulation. This is a necessary first step before location-based services and marketing take off.

Right now, Samsung's location-enabled handsets are offered by Sprint and Verizon for about $150, with service in pockets of the country. Nextel will launch a similar handset this October, and AT&T and Cingular will have handsets ready to coincide with their GSM network launches this fall. The FCC had mandated nationwide e911 service long ago, but carriers stalled and deftly shifted costs to consumers. So far, their sales pitches focus on the safety benefits.

But telecom analyst Ovum predicts you'll see location-related m-commerce and advertising later this year. Revenues from location-related commerce could hit $8 million in the United States by 2005. In Europe, 36 percent of direct marketers have tried advertising on cell phones, and location services now serve ads, locate co-workers and even play tag. If predictions pan out, be ready to reach customers at the right time and place.

San Francisco-based Erik P. Nelson is a frequent contributor to Entrepreneur.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur