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Tech Buzz 07/02

Get a gold seal of approval for your e-mail marketing messages; the skinny on the recently formed Organization for Internet Safety

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Who Do You Trust?

There are good ways to serve up spam, and then there are bad ways. Leading privacy organization TRUSTe (you see their privacy seals on Web sites everywhere) and consulting company ePrivacy Group have rolled out the Trusted Sender Program to help Internet users tell the difference. Entrepreneurs using e-mail marketing will want to take heed.

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