Jordan Weisman

42, founder and CEO of WizKids LLC in Bellevue, Washington
Magazine Contributor
2 min read

This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Description: Fantasy role-playing game company that makes a complete line of mythical, battle-ready miniature figurines

Start-up: $700,000 in 2000

Sales: Projected 2002 sales between $25 million and $30 million

Never grow up: Weisman is a self-proclaimed big little kid. That, and raising three boys, has helped him tremendously. "They quickly pointed out that everything I had created up until that point was too complicated," he says.

Knockout figures: WizKids games are played with fully assembled, painted miniature figures that sit on top of a "combat dial" players can adjust to show changes in the characters' status. The original Mage Knight game was so groundbreaking that collectible card industry magazine InQuest Gamer had to create a new category for it, the collectible miniatures game.

Let's make a deal: Weisman sold his last company to and now acts as Microsoft Games Group creative director. "[Working] at a huge company while running my entrepreneurial enterprise keeps life interesting," he says.

Worlds collide: Just in time for the movie, WizKids licensed the entire catalog of Marvel characters for its Marvel Infinity Challenge game. The company has done the same with ' characters. Weisman points out, "This is the first time these important fictional universes will be [compatible]."

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