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Trucked Company

Who said the company car had to be a car?

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Picking out a pickup? This year's models range from the economically practical to car-like luxury. Three hot picks that cover the spectrum are the heavy-duty GMC Sierra Denali, the midsized Dakota Quad Cab, and Toyota's compact Tacoma.

Not only can you ride in grandeur in the top-of-the-line $44,105 Sierra Denali, you'll have the only full-sized truck on the market with Quadrasteer, a four-wheel steering system. Quadrasteer allows the rear wheels to turn in the opposite direction of the front wheels, providing greater low-speed maneuverability and high-speed stability. Tough enough to tow 10,000 pounds, and with a 6.0-liter V8 that pumps out 325 horsepower and 370 pound-feet of torque, the pickup is close to 19 feet long, with adjustable ride-control suspension and 43.5 cubic feet of cargo space. Transmission is a 4-speed automatic with all-wheel drive.

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