Marketing Buzz 07/02
A retail lab to figure out how shoppes shop and saving money after the postal rate hike
Tina Wilcox knows shoppers--and it's her mission to help retailers get to know shoppers as well. Wilcox, founder of FAME, a retail brand agency in Minneapolis, has created a retail lab where she and her clients watch how consumers shop in a real store setting. Her laboratory is a home and gift store called Once Famous in downtown Minneapolis equipped with cameras,microphones and an observation room behind mirrored glass. (Recordings are always announced to customers.)
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