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Marketing Buzz 07/02

A retail lab to figure out how shoppes shop and saving money after the postal rate hike

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Spy Games

Tina Wilcox knows shoppers--and it's her mission to help retailers get to know shoppers as well. Wilcox, founder of FAME, a retail brand agency in Minneapolis, has created a retail lab where she and her clients watch how consumers shop in a real store setting. Her laboratory is a home and gift store called Once Famous in downtown Minneapolis equipped with cameras,microphones and an observation room behind mirrored glass. (Recordings are always announced to customers.)

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