My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Choosing a Business Name

Don't make this fatal mistake.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

One of the most common naming errors made by new businesses is choosing a name that's difficult to pronounce. If people don't know how to pronounce you business name, they'll be hesitant to say it. That means they're less likely to tell friends about your company or ask for your product by name.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need