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Look What I Found!

Make the most of the opportunities everybody else has overlooked.

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This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Although plenty of entrepreneurs choose to go after opportunities that are easy to spot, you shouldn't overlook the many hidden opportunities that are out there. If you keep an open mind, you just might uncover a gem. That's what brothers Dan and Russell Schlueter, 42 and 43, respectively, did. At a trade show in 1977, the Harvest Ventures founders spotted an opportunity that everyone else passed by and successfully incorporated that product into their business. Now they expect 2002 sales of their Waconia, Minnesota, pet products company to exceed $10 million.

Opportunity Knocks

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