Ice Cream Franchisor Seeks Sweet Reversal

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Farmington, Connecticut--The new owner of Carvel, Roark Capital Group, wants to open Carvel franchises in Atlanta and eventually nationwide. Analysts say Carvel must broaden its menu, overhaul its stores and nurture franchisees. In order to boost its franchising relationships, Roark Capital plans to spend $1 million on a marketing campaign as well as an upgrade of 80 percent of its 400 franchised stores by 2003. The company hopes to expand its stores to 1,000 over five years. -Atlanta Journal-Constitution

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur