I'm an addict. Like many addicts, I belong to a club. Some of my fellow addicts come from household-name businesses like AT&T, KPMG, Kraft Foods, Radio Shack and Wal-Mart (to name just a few). Others hail from companies you've likely never heard of. The name of our club and the source of our addiction: Students in Free Enterprise (SIFE).
To the uninitiated, SIFE is a nonprofit organization devoted to spreading the gospel of free enterprise. Part of what makes SIFE so addictive: It's impossible to argue with the message. As business owners, we understand freedom and independence take root from the seeds of innovation and entrepreneurship. It is SIFE's mission to plant those seeds, and they're sown by thousands of college students, led by an amazing array of professors, who undertake various projects (sometimes dozens) locally, nationally and globally. SIFE is so infectious, it has already spread to 31 nations, including China.
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