Promote Community Service

Everybody wins when your business inspires customers to give back to the community.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Making it easy for your customers to give back to the community not only makes them feel good, but also strengthens their ties to your company. Case in point: Department store chain Carson Pirie Scott collected worn coats from customers for needy women and then rewarded donors with discounts on new coats. The program made it easy for customers to do good in the community. Once your campaign or project is completed, make sure to acknowledge what your customers did--by giving them a public pat on the back.

Excerpted from 303 Marketing Tips: Guaranteed To Boost Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.