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Making Brochures Work for Your Business

It pays to connect with customers in a tangible way.

Opinions expressed by Entrepreneur contributors are their own.

A slick brochure communicates to customers the impression of a serious, established and high-quality business--even if your venture is just starting out. A well-designed brochure serves as an ideal companion for your direct-mail marketing efforts, as well as an excellent handout.

Excerpted from Starting a Home-based Business

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