Why You Need an Inside Sales Force

Your business is best served by in-house reps.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

There's truly no substitute for an on-staff sales force that's highly trained, well-motivated and experienced in the rigors of face-to-face sales. Any other form of sales effort is a poor second choice, although economics sometimes mandates the use of contract salespeople, especially for a manufacturing business. Service providers who use a contracted sales force, though, must be firmly in charge of their activities. The boiler-room operations created by unscrupulous service providers (in insurance, investment, home repair and so on) have given such sales efforts a black eye.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur