DQ Test Concept Emphasizes Hot Eats

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Minneapolis - International Dairy Queen is moving into quick-service casual dining with a new concept called DQ Grill & Chill that offers breakfast, a revamped menu with more choices, and better quality food. The company opened two new Grill & Chills sites after spending $1.5 million to build one prototype and to renovate another existing site, both in Chattanooga, Tennessee. The company says the Grill & Chill concept is not a total revamp, that sites will still have drive-thru service, and that breakfast and dinner will never replace ice cream treats.

Dairy Queen has identified sites in Rockford, Illinois, and Chattanooga for future Grill & Chill locations. The company is also interested in opening in Texas, Minnesota and Canada. - The Business Journal (Minneapolis/St. Paul)

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur