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Using Classified Ads

They may not be sexy, but classified ads will get your business's name in front of customers.

Opinions expressed by Entrepreneur contributors are their own.

Classified ads don't draw the huge response of a display ad, but they still provide the most economical way for getting your business into the public eye. And since they demand neither the eye-catching design of a display ad nor the clever working of a direct-mail campaign, almost anyone can write them.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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