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Advertising on the Cheap

Writing and launching an advertising plan that's small on costs, big on rewards

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This story appears in the July 2002 issue of Teen Startups.

(YoungBiz.com) - Can you hear me now? Good. Can you hear me now? Good. Can you hear me now? Good.

OK, stop for a moment and think about the picture that just appeared in your mind's eye. Might it be of a Verizon Wireless employee who travels to the ends of the earth to make sure there's not a location anywhere that the company's service doesn't reach? Pretty good advertising, huh?

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