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How Embarrassing!

Highly publicized dry spells are poor recruitment tools. Will anybody decent ever want to work for you again?

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

You've bitten the bullet and made some tough changes during the past year. Maybe you've downsized, shuffled your deck of senior managers, shifted your business model, shut down a satellite office--and read all about it in the local newspaper. But you've survived, and your company is getting stronger every day. You can even afford to fill a key position again, and you have someone stellar in mind. So what's the problem?

This person isn't sold on working for you, that's what. Hiring after a major reshuffling can be a Catch-22 for companies. You need the best people you can get your hands on to rebuild your business, but these rainmakers are uneasy because your company looks about as stable as a kite twisting in the wind. You have to get this person past your company's past. But how?

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