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Building Character

Art imitates business life for this entrepreneur.

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Getting your idea across can be difficult, but Steven Birchfield, founder and CEO of Automation Centre in Tucson, Arizona, would tell you to try drawing it out.

After a conversation with a screenwriter during a business trip, Birchfield, 39, was motivated to integrate cartoon characters into sales pitches for his software, which helps companies' service operations run more efficiently.

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