Building Character
Art imitates business life for this entrepreneur.
Getting your idea across can be difficult, but Steven Birchfield, founder and CEO of Automation Centre in Tucson, Arizona, would tell you to try drawing it out.
After a conversation with a screenwriter during a business trip, Birchfield, 39, was motivated to integrate cartoon characters into sales pitches for his software, which helps companies' service operations run more efficiently.
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