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Marketing Buzz 08/02

How you should <I>not</I> market your enviromently friendly product; how to encourage customer complaints

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Eco-Quality

If your product or service is environmentally friendly, should you market it as such? According to the August 2001 RoperASW's "Green Gauge" report, 41 percent of consumers say they don't buy such products for fear they don't work as well.

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