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Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

In a perfect world, no one would ever make a mistake. Fortunately, though, most people are willing to forgive human . I've certainly made my own share of them. I once wanted to send a gift to a customer at to thank him for his business. It was a nice gesture on my part-except I sent it to him by UPS. It was a careless error, but the client got a kick out of it, and sharing the joke actually strengthened our relationship.

Although there's no way to completely avoid making mistakes, here are three key methods of dealing with them:

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