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Endless Options

No matter how often the markets let us down, stock options aren't going to die.

This story appears in the August 2002 issue of Entrepreneur. Subscribe »

As the shakes off the mantle of recession, seem to be still wearing the same tattered duds. But even after the flood of dotcom failures demonstrated how risky options can be, entrepreneurs remain committed to them as a tool for successfully attracting new talent and spurring productivity.

"Stock options will always be part of the start-up culture," says Chris Visser, an attorney with Preston Gates & Ellis in . "But people have sobered up and stopped seeing them as a sure thing."

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