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Bunch of Hosiers

How have women managed to maintain a monopoly on pantyhose all these years?

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Some things are as easy to market as ice water in hell. But pantyhose for men? It doesn't get any tougher. Just ask Steven Katz and Constance Barsky, owners of G. Lieberman & Sons and designers of the ComfiLon line of pantyhose made specifically for men.

As their hosiery business experienced decreasing sales from women, Katz, 53, and Barsky, 57, noticed the emergence of a surprising market: men buying pantyhose. And we're not just talking guys with a fetish-many were simply seeking a comfortable alternative to socks. Men who stood all day liked the circulation benefits; cold-climate dwellers liked having a sleeker option to bulky thermals. Finding no man-specific pantyhose designs on the market, this husband and wife team stepped in to offer a better fit and attracted an online customer base who've bought tens of thousands of pairs.

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