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Raiser's Edge

Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.

This story appears in the August 2002 issue of Entrepreneur. Subscribe »

If you're hoping to introduce a low-cost product to the marketplace, you're in for quite a challenge. You may have already discovered that regular sales channels are especially hard to break into-products that sell at very low prices just don't generate enough profit to cover all the costs retailers face when adding a single-line product to the mix. Although the experience frustrates many inventors, there is another option you may not have considered: selling through fund-raising.

It's a channel that worked out quite well for Ken Joyner. Back in the early days of his business, Joyner was convinced he had a fabulous idea-he just needed a way to make it succeed.

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