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Permanent Press

Make your Web site a magnet for news-hungry journalists.

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Your Web site is many things: an introduction to customers, an information hub and a showcase for your stellar product or service. What many entrepreneurs forget, however, is their Web site is often the first stop for journalists seeking information about a company. Savvy business owners know that to get coverage, Web sites not only have to be accessible to journalists, but also be attractive to them.

We asked Deborah Schwartz, president of Media Relations Inc., a public relations firm in Bethesda, Maryland, to give us the skinny on how you can get noticed by reporters without being an irritation at the same time.

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