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Intrusive Advertising

The secret to getting noticed is to stand out in some way.
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You don't penetrate advertising clutter by looking like everyone else. You have to find a way to stand out: with an attention-getting headline, an intriguing visual, an eye-catching graphic, an attractive design or with the striking use of color.

Excerpted from Knock-Out Marketing: Powerful Strategies to Punch Up Your Sales

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