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How Do I Start a Magazine?

A magazine is a business, so you need to treat it as such.

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This story appears in the July 2002 issue of Teen Startups.

Q: I don't really want to start a business, but I want to start a magazine. Have any advice, like any books I should check out or Web sites?

A: The first thing I need to address is your statement "I don't really want to start a business, but I want to start a magazine." If you're serious about this and you want your magazine to be more than, say, a community newsletter that you hand out for free, a magazine is a business just like any other, with revenue to be made and customers to find and retain.

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