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Been There, Done That

Growing an entrepreneurial empire? Turn to the big names in business if you need help.

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This story appears in the September 2002 issue of Entrepreneur. Subscribe »

Obtaining funding in today's economy remains difficult, but a small group of companies has hit a jackpot: They've linked up with VC funds founded by mega-entrepreneurs like Ben Cohen of Ben & Jerry's fame--men and women who can provide young businesses with a double dose of capital and management expertise.

Cohen is hardly the only entrepreneurial superstar to start a vanity venture fund. Howard Schultz, founder of Starbucks, is a major investor in Maveron, a fund focusing on retail companies that show breakout potential. And Frank Biondi, the chief executive who helped turn Home Box Office into an international powerhouse, has co-founded Waterview Partners, a fund focused on media and communications companies.

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