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Double Your Fun

Carl Prindle gives a dotcom disaster one more chance--and this time, he's in charge.

This story appears in the September 2002 issue of Entrepreneur. Subscribe »

Pets.com. eToys. Garden.com. One by one, the giant online retail stores fell and sold their assets, until Amazon.com seemed to be the last man standing. Furniture.com was one of the fallen. A force once estimated to be worth $255 million with a coveted Web address and 248 employees, it was the Internet's most trafficked home-décor site. But before the end, Furniture.com was laying off workers, having problems paying vendors and receiving Better Business Bureau complaints. Joining the company in 1998, the same year it was founded, Carl Prindle, 34, was a senior vice president when Furniture.com fell. Now, as CEO, he's bringing the company back with some of the old management team and some new faces.

Why would you want to go through this again?

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