Subscribe to Entrepreneur for $5

Double Your Fun

Carl Prindle gives a dotcom disaster one more chance--and this time, he's in charge.

This story appears in the September 2002 issue of Entrepreneur. Subscribe » eToys. One by one, the giant online stores fell and sold their assets, until seemed to be the last man standing. was one of the fallen. A force once estimated to be worth $255 million with a coveted Web address and 248 employees, it was the 's most trafficked home-décor site. But before the end, was laying off workers, having problems paying vendors and receiving Better Bureau complaints. Joining the company in 1998, the same year it was founded, Carl Prindle, 34, was a senior vice president when fell. Now, as CEO, he's bringing the company back with some of the old team and some new faces.

Why would you want to go through this again?

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks