It Figures 09/02

Who's using broadband, how men and women evaluate Web sites and more

Magazine Contributor

September 1, 2002 2 min read

This story appears in the September 2002 issue of . Subscribe »

89.7%
of entrepreneurs quit their jobs to start their businesses (as opposed to being fired).
SOURCE: Babson College and Kauffman Center for Entrepreneurial Leadership

52%
of consumers will delete an e-mail from an unrecognized name without even opening it.
SOURCE: Quris

Monday is the busiest day on the Web, receiving
15%
of the worldwide Internet traffic.
SOURCE: WebSideStory

73%
of small businesses choose leasing as their preferred method of financing equipment.
SOURCE: Equipment Leasing Association

30%
of time spent on e-mail goes to reading gossip, jokes and non-work-related material.
SOURCE: Gartner Inc.

91%
of small-business owners are optimistic about the growth potential of their industries.
SOURCE: Intuit Professional Accounting Solutions

93%
feel the same regarding their own businesses.
SOURCE: Intuit Professional Accounting Solutions

80%
of online users will abandon a site if the search function doesn't work well.
SOURCE: Jupiter Media Metrix


	NEARLY 10 PERCENT of all households in the United States have signed up for broadband Internet access. Here's how it's affected American users' daily lives: SOURCE: Pew Internet/American Life Project Leadership

LOOKING GOOD

	WOMEN CARE ABOUTWIRED? how it looks; men care about how you get there. Here are the elements men and women think are important to consider when evaluating a Web site: SOURCE: SpectraCom

I Want My DVD

	U.S. HISPANIC HOUSEHOLDS are more likely than African American and Caucasian households to own DVD players, home theaters and PDAs, yet are less likely to own a PC or have Internet access. SOURCE: Knowledge Networks/Statistical Research

SAY WHAT?

	MORE THAN HALF of all Internet users communicate in a native language other than English, with 33.9 percent speaking a European language and 26.1 percent conversing in an Asian language. SOURCE: Global Reach