King of the Mountain
He didn't let big companies snow on his parade.
Giant snowboard companies sponsor hot boarders to be the face for their marketing campaigns. For Sean Martin, founder and president of Donek Snowboards Inc. in Watkins, Colorado, his operation had no way to compete until he sponsored a boarder headed for the Olympics.
Martin knew sponsorship would be a win-win situation. "I can get a world-class athlete and develop a product for him without a lot of money, " says Martin, 33. After learning of Olympic hopeful Pete Thorndike's dissatisfaction with his equipment, Martin offered a sponsorship and modified each board himself until Thorndike found the perfect ride.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!