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Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.

This story appears in the September 2002 issue of Entrepreneur. Subscribe »

It's time to kick off fall marketing programs, which means you're wrestling with design decisions. But are you considering which colors your marketing tools will wear this season? Selecting the best shades isn't as simple as black and white. But making the right color choices can have a strong impact on sales.

Say It With Color

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