Post With the Most
Why mailings need an additional zip
The fate of most business mail is not pretty. After putting all your brainpower, money and effort into creating a mailing, chances are it's just going to get unceremoniously lumped and dumped: lumped with other commercial-looking mail and dumped into the trash.
Of course, that's just the fate of most mailings. Some successfully rise above the pack and garner the kind of attention an entrepreneur crosses his or her fingers and hopes for. It's in that exalted category that you'll find mailings like the one shown here-featuring a provocative phrase on the outside back cover that makes the piece impossible to ignore and irresistible to open.
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform