Direct Mail Checklist

These tips make cost-cutting easy.
1 min read
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Looking for ways to prune postal bloat? The Direct Marketing Association offers this checklist of cost-cutting ideas:

  • Fine-tune your mailing list.
  • Stop mailing to duplicate names.
  • Eliminate nonresponders and marginal prospects.
  • Be sure you're using accurate addresses.
  • Check for correct ZIP codes.
  • Watch for mail shipped to wrong apartment or suite numbers.
  • Check for missing directionals, such "N." for "North."
  • Take advantage of postal discounts and services.
  • Use the USPS's National Change of Address list to keep your mailing list current.
  • Print "Address Correction Requested" on the face of your mail.
  • Investigate commingling your mail with that of other small mailers to take advantage of discounts available mainly to large mailers.
  • Print your bar-coded ZIP+4 on Business Reply Mail.
  • Stockpile mail to build up larger volumes.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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