How to Keep Customers Clicking

Evaluate your site's design with this quick checklist.

Wondering if your Web site is user-friendly? Keep the following in mind:

  • Keep your e-commerce strategy in focus.
  • Ensure your site loads quickly with a 56K modem connection.
  • Put full contact information on your home page.
  • Make sure your online message is clear.
  • Keep graphics clean and eye-catching.
  • Check that your Web site is free of glitches and dead ends.
  • Ensure that your site meets its objectives.
  • Enable visitors to find information quickly and easily.
  • Make sure your Web site meshes with the rest of your business.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need