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Using Publicity Photos to Your Advantage

Pump up your press kits with a little creative photography.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Do you send out publicity photos with your press releases and kits? Make them fun, different and exciting. Editors and reporters see thousands of dull, sitting-at-the-desk photos every year. Come up with a creative way to showcase something photogenic about your business, and it will stand out from the pack.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need