Using Publicity Photos to Your Advantage

Pump up your press kits with a little creative photography.

Do you send out publicity photos with your press releases and kits? Make them fun, different and exciting. Editors and reporters see thousands of dull, sitting-at-the-desk photos every year. Come up with a creative way to showcase something photogenic about your business, and it will stand out from the pack.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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