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Family Affair

Even after all these years, a franchisee still finds warmth in a chilly business.

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This story appears in the September 2002 issue of Entrepreneur. Subscribe »

It's been the same thing for nearly 30 years: scooping ice cream, making cakes and waiting on customers. And Chuck Keller loves it. The 42-year-old Carvel franchisee has been serving ice cream since he was 11, at his parents' first Carvel franchise in Miami Beach, Florida.

Keller went to college and came back to manage his parents' store after graduation. "I was running it from the day I got there, so I figured I might as well own it and make a future for myself," says Keller, who officially took over the franchise in 1991.

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