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Simple Pleasures

Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.

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This story appears in the September 2002 issue of Entrepreneur. Subscribe »

What: Home parties selling gourmet food

Who: Jill Blashack of Tastefully Simple

Where: Alexandria, Minnesota

When: Started in 1995

Want to know how Jill Blashack converted her gift basket business into a $100 million enterprise? She got rid of the gift baskets.

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