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Simple Pleasures

Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.

This story appears in the September 2002 issue of Entrepreneur. Subscribe »

What: Home parties selling gourmet food

Who: Jill Blashack of Tastefully Simple

Where: Alexandria, Minnesota

When: Started in 1995

Want to know how Jill Blashack converted her gift basket business into a $100 million enterprise? She got rid of the gift baskets.

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