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Turning the Tables

Bigwigs are stirring up the kids' furniture market. But when the sawdust settles, entrepreneurs prove they can play, too.

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This story appears in the September 2002 issue of Entrepreneur. Subscribe »

The children run into the room to play. Inside, the table and chair are hand-painted in a sailor motif, and the bed has scalloped edges with a matching pillow and comforter set. Anyone with kids knows that a child's room can mix whimsy and practicality. And anyone in the children's furniture business knows there's money to be made by outfitting beds and mini-kitchens.

Large companies, like Pottery Barn and The Bombay Company, have entered the children's furniture market--with Pottery Barn Kids and Bombay Kids, respectively. But is there room for entrepreneurial start-ups as well?

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