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Turning the Tables

Bigwigs are stirring up the kids' furniture market. But when the sawdust settles, entrepreneurs prove they can play, too.

This story appears in the September 2002 issue of Entrepreneur. Subscribe »

The children run into the room to play. Inside, the table and chair are hand-painted in a sailor motif, and the bed has scalloped edges with a matching pillow and comforter set. Anyone with kids knows that a child's room can mix whimsy and practicality. And anyone in the children's furniture business knows there's money to be made by outfitting beds and mini-kitchens.

Large companies, like Pottery Barn and The Bombay Company, have entered the children's furniture market--with Pottery Barn Kids and Bombay Kids, respectively. But is there room for entrepreneurial start-ups as well?

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