My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Partnership Pros

How pairing up can pay off
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Are you considering a partnership but you're not sure if it's financially advisable? Here are three ways a partnership can strengthen your marketing muscle while saving you money:

1. Market together to pitch--and win--major accounts, provide additional services as a unit, and diversify and expand your customer bases.

2. Form an alliance that spans the nation so you can target larger prospects--such as major corporations that have offices in multiple locations.

3. Launch or test market a product nationally for a fraction of the cost by partnering with a corporation with an existing name in the field as well as a ready-made audience.

Excerpted from Entrepreneur magazine, August 2001

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur