When negotiating a deal, don't let yourself get caught up in the other side's tricky talk. Here are some examples of what to watch out for:
- Unidentified sources: If your opponent can't identify the source, ignore it.
- Citing authority: Investigate their backgrounds and remember, you can always find an equal and opposite authority.
- Analogies: They don't prove a thing, so challenge them or counter with your own.
- Overgeneralizations: Make sure your opponent isn't using one isolated fact to support a sweeping conclusion.
- Unidentified terms and fuzzy language: Pin down those words that can be interpreted however the other side wants to, and get them to commit.
- Ad hominem arguments: Don't let them get you down. Such personal attacks should only alert you to your opponent's lack of solid, rational arguments.
- Funny money: Watch out for repetitive charges and small increments that can multiply over the entire deal.
- Profit definitions: Calculating the actual numbers can take on surprising new meanings once the cold, hard facts are identified.
Excerpted from Entrepreneur magazine, July 2001