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Market Yourself As an Expert

Stay on top of your field through reading--and let people know about it.

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At all times, maintain a current book list. To go a step further, offer mini book reviews to the visitors of your Web site--it will help you position yourself as an expert in your field. After all, you are knowledgeable, you are highly experienced and, heck, you are even well-read.

Excerpted from 101 Internet Marketing Tips For Your Business