Market Yourself As an Expert
Stay on top of your field through reading--and let people know about it.
At all times, maintain a current book list. To go a step further, offer mini book reviews to the visitors of your Web site--it will help you position yourself as an expert in your field. After all, you are knowledgeable, you are highly experienced and, heck, you are even well-read.
Excerpted from 101 Internet Marketing Tips For Your Business