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Your Most Important Asset

Many employees underwent emotional trauma after 9/11. Now that a year has passed, you have the perfect opportunity to reach out to your staff.

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This story appears in the September 2002 issue of Entrepreneurs Start-Ups magazine.

I remember writing a column the month following 9/11, and my mind and hands just froze. What could I possibly have to say? I'm a businessman, not a shrink. But somehow, one word followed another and I got through it. And, that's where we find ourselves now. It's been just over a year since that unfathomable attack on our country and freedom itself, and we got through it.

Our military is on the ground, engaging and destroying the enemy; our intelligence agencies are reassessing their assumptions and revamping their techniques; and those of us who travel are learning to be more patient. But what about our employees?

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