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Relentless Forward Motion: What It Means to Your Start-Up

Why an ultramarathon mentality will help you conquer any start-up obstacle

This story appears in the September 2002 issue of Entrepreneurs Start-Ups magazine.

Blistering heat, 135 miles of running, and nothing but a pair of running shoes and the occasional refueling to get you through. To some, this sounds like a description of a trip to hell. For Pam Reed, it was all in a day's--or, in this case, 27 hours and 56 minutes'--work.

Winner of the recent Badwater Ultramarathon in Death Valley, California, Reed--and others like her--participate in these extreme events not because they're fun, not because there aren't less taxing ways to compete in a road race, but because they're challenging. They are the ultimate tests of endurance--pass the test, and you earn the right to be counted among those who practice RFM, or Relentless Forward Motion (an acronym of extreme racing).

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