Offer Incentives

It's the best way to attract outstanding job candidates.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Although you may not like it, more employees are asking the question "What's in it for me if I join your organization?" If you're not able to sell them on the positive aspects of working for you, then you can bet they'll look elsewhere. To attract outstanding people, you must have something to offer them. If candidates don't believe your organization offers better career opportunities than their current position, they won't make the move.

If you expect to attract and keep outstanding employees, your company must be a great place to work, offer a comfortable environment, produce quality products and services, and enjoy an excellent reputation. If you can show candidates that your solid company has a clear sense of the future, they'll want to join your organization.

Excerpted from Attracting & Rewarding Outstanding Employees

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur