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Sales Letter Makeovers

Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.

This story appears in the September 2002 issue of Entrepreneurs Start-Ups magazine.

You're ready to market the world's greatest product or service. So you find a mailing list, let everyone on it know you're open for business, and sit back and wait...and wait...and wait. What went wrong?

Dozens of you wrote to ask me that exact question after reading my article " Creative Marketing on a Shoestring ." Nine times out of 10, my response was "Your sales letter."

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