Honesty Is the Best Policy
More proof that the greatest truths in life are learned in kindergarten
With all the scandals rocking corporate America of late, CEOs are getting a pretty bad rap these days. Trust has become scant; doing business has become an exercise in convincing someone, anyone, that you're a decent, honest CEO who wouldn't dream of ripping anyone off. You may very well be decent and honest, and you may very well never hobnob with the likes of an Enron or WorldCom higher-up. Trouble is, who believes that?
You, of course. Your employees, maybe. Perhaps even some of your customers. But I'd venture to guess that a great number of consumers are eyeing businesses large and small with the kind of skepticism typically reserved for politicians. In this kind of environment, what's a small-business owner to do?
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