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If at First You Don't Succeed.

Afraid of failure? Take a lesson from these resilient 'treps.

This story appears in the September 2002 issue of Teen Startups.

(YoungBiz.com) - Unless you live under a rock, you've heard the advertising slogan "Coke Is It!" But did you know it was created by a Hispanic immigrant who worked his way up to become chairman of the Coca-Cola company?

Roberto C. Goizueta, along with his wife, Olga, and their three children, left their Cuban possessions behind and moved to the United States in 1960. He first worked for Coke's Latin American operations, then moved to the company headquarters in Atlanta in 1964.

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