Just a Click Away

Visitors should be able to navigate your site quickly and easily.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The golden rule of Web site navigation is the two-click rule. Anything a visitor wants to see on your Web site needs to be available within two clicks of the home or start page.

Navigating a Web site is difficult without a simple, clear table of contents and clear page headings. Visitors need to know where they are, where they can go and how they can return to where they came from. If visitors hit a dead end or want to turn around, they'll quickly exit the site if there's no easy way back to the home page. With a table of contents in the margin on each page, they can proceed easily and directly to any other page on the site.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.