Just a Click Away

Visitors should be able to navigate your site quickly and easily.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The golden rule of Web site navigation is the two-click rule. Anything a visitor wants to see on your Web site needs to be available within two clicks of the home or start page.

Navigating a Web site is difficult without a simple, clear table of contents and clear page headings. Visitors need to know where they are, where they can go and how they can return to where they came from. If visitors hit a dead end or want to turn around, they'll quickly exit the site if there's no easy way back to the home page. With a table of contents in the margin on each page, they can proceed easily and directly to any other page on the site.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.